Our Story

In the span of over 26 years, Dignity Foundation has grown from a humble monthly magazine for the elderly to a thriving organisation with multiple programmes that complement each other to provide holistic care and service to senior citizens in India.

In the words of Founder President, Sheilu Sreenivasan.

What is known as Dignity Foundation today really started as magazine Dignity Dialogue in 1995. In 1994, I came across a magazine then called Modern Maturity, published by the American retirees association AARP. I was inspired to start a similar magazine in India for the 60+. At TISS where I was working, the then professor of Mahalaxmi Chair, Prof Mukunda Rao encouraged me to start one such magazine.

In 1995 I quit the job to start the magazine Dignity Dialogue as my private enterprise.

R Sridhar, formerly President Ogilvy Direct, collaborated with me and together we came up with the name DIGNITY for the magazine, which for copyright reasons, became Dignity Dialogue.      Driving from Deonar to Churchgate, the contents page came to be visualised by me, and to this day it remains so. Dignity Dialogue was first published on April 29, 1995, which got excited announcements in over 39 newspapers and magazines.

A private limited company by name Senior Citizens Life Enrichment Services Pvt. Ltd. was incorporated with much of my husband’s and my savings. By 1998, we gave up the private limited company structure to start a charitable foundation. I have not looked back since; the foundation has been steadily growing from that time. The concept of a magazine grew into a services organisation responding to the felt needs of senior citizens.