Our Vision

To change the way people look at Ageing in India.

Our Mission

Enable senior citizens to live life with dignity and security and enjoy life in a fulfilled and fun filled manner.

Our Values

EQUALITY

We believe in serving all our members equally without any discrimination based on caste, creed, religion and socio-economic status.

PERSEVERANCE

We will never give up because it is the easy thing to do. We are relentless and tireless in our pursuits.

POSITIVE
THINKING

We are guided by our optimistic view of the world and the power of positive thinking. Anything is possible because we believe it so.

SELF BELIEF

We have an unshaken confidence in our own abilities to overcome all challenges.

SIMPLICITY

We strive to make everything as simple as possible for those we serve.

Our Story

What is known as Dignity Foundation today, started out as the magazine Dignity Dialogue in 1995. Over years, the organisation grew in its service to senior citizens and is now one of the leading non-profits in India for the elderly.

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Historical Milestones

1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007-2009
2010
2011-2013
2014
2015
2016-2017
2018-2019
2020-2021

1995

Dignity Dialogue

Designed for ushering in productive living for senior citizens with relevant and relatable information, motivation and inspiration.

1996

Dignity Companionship

A volunteer force from amongst the magazine subscribers, primarily to visit and accompany lonely senior citizens.

1997

Dignity Helpline

Volunteers uncovered the phenomenon of Elder Abuse. As a response, a telephonic complaint registering system was set up and our services came to be designed as per the principles of social case work. To this day, our helpline responds to its callers with information, counselling and action.

Dignity Second Careers

Job counselling and placement services for retirees who wanted to continue working using their skills and talents.

1998

Dignity Civic Services

A collaboration project with the Municipal Corporation of Greater Mumbai whereby 663 Dignitarians were enrolled in a project titled ‘Cleaning Mumbai with Dignity’. The project continues to this day in newer avatars in various municipal wards of Mumbai.

Chennai Chapter

It was established in response to Chennai’s Dignity Dialogue subscribers’ popular demand for services similar to those in Mumbai. The Chennai Chapter accumulated 500 like-minded people in a period of 3 years. Assuming various roles, the Chapter was bestowed with full-time staff in 2008 and has been growing ever since.

1999

Dignity Computer Skills

To promote computer literacy among senior citizens, the first collaboration with NIIT was set up in 4 kiosks in Mumbai. This resulted in the ‘first convocation of computer literate senior citizens’, presided over by the then Chief Secretary of Govt. of Maharashtra, Shri V Ranganathan and the then Director of Tata Institute of Social Sciences, Shri Mukherjee. To this day, various computer literacy classes are held, helping senior citizens to learn computers.

Dignity-HSBC Investment Club

Regular talks on investment options and financial knowledge were held for senior citizens in the premises of HSBC Bank in Mumbai. The project was implemented for around three years.

Security with Dignity

Mumbai Police were assisted by Dignity Foundation’s volunteers in fighting the increasing crime against senior citizens in Mumbai. Our volunteers helped organise the meetings of senior citizen with police functionaries.

In 2013, a landmark collaboration with Mumbai Police saw a joint publication of a ‘Handbook for Senior Citizens’ with relevant legal and other information included in an easy-to-read format.

2000

Bangalore Chapter

Formed as a Regional Council, presided over by a group of eminent senior citizens, the council functioned to facilitate gatherings for discussing relevant issues of retired life. In 2008, the Chapter found its solid basis with the appointment of staff and a managerial head.

Kolkata Chapter

A third chapter was set up in Kolkata, due to the enthusiastic subscribers of the magazine. To this day, the Chapter serves the city’s senior citizen population with various services.

Security with Dignity

Mumbai Police were assisted by Dignity Foundation’s volunteers in fighting the increasing crime against senior citizens in Mumbai. Our volunteers helped organise the meetings of senior citizen with police functionaries.

In 2013, a landmark collaboration with Mumbai Police saw a joint publication of a ‘Handbook for Senior Citizens’ with relevant legal and other information included in an easy-to-read format.

2001

Govt of Maharashtra Identity Card

A very expansive project got approved by the state Govt. and was inaugurated by the then Chief Minister, Shri Vilasrao Deshmukh. The project helped senior citizens to apply for their Senior Citizen Identity Card through Dignity Foundation. We have issued 10 Lakh senior citizen ID cards to date.

2002

Dignity Ration to Poor

Instead of handing over cash to the poor and old citizens, we started with the distribution of basic provisions like rice, wheat, pulses, sugar, oil, etc. to help them lead a life of dignity. This programme is primarily funded by individual donations and is active in Mumbai, Bangalore and Pune.

Jamshedpur Chapter

A retired executive of Tata Iron and Steel Company approached us in 2001 to take Dignity Foundation to Jamshedpur. The Chapter worked successfully for eight years before it shutting shop for want of capable leadership to manage local activities. Subscribers of the Dignity Dialogue magazine in Jamshedpur are active to this day.

2003

Dance & Movement Project

Started as a pass-time for senior citizens, this activity gave rise to setting up of full-fledged centres for Loneliness Mitigation, not only in Mumbai, but in all Chapters across India.

Line Walking Patrol for Mahanagar Gas Ltd

Mahanagar Gas company deployed the energies of Dignitarians in exchange of a very decent honorarium for patrolling its pipelines of 600 meters to prevent accidents while digging. Dignitarians played an active role in assisting the digging work. The programme ran for around two years and earned massive good will for Mahanagar Gas Ltd.

2004

Dignity Dementia Day Care Centre

To serve the people living with Dementia (Alzheimer’s Disease, Parkinson’s Disease, etc.) a day care centre was inaugurated on September 21 (widely celebrated as World Alzheimer’s Day) by the renowned neurologist Dr. Noshir Wadia. Following the success of the day care centre, a residential facility was launched when Dignity Lifestyle Retirement Township was set up in Neral in 2006. Today we have day care centres in Chennai and Mumbai.

 

2005

Voice of Dignity

A decade of Dignity Foundation saw the inauguration of a monthly tabloid newspaper, ‘Voice of Dignity’ – the commencement of advocacy activities vis-à-vis the Government, businesses and allied enterprises. However, a year after its publication, it wound up due to financial paucity.

Dignity Foundation’s ‘Grandeur’ Page in DNA newspaper

The expertise of Dignity Dialogue for media content generation was utilised for the first year of publication of the newly launched newspaper in Mumbai called Daily News and Analysis (DNA). Every Saturday, a full page of Dignity Dialogue’s contents was published in a highly design specific format.

 

2006

Dignity Lifestyle Retirement Township, Neral

In response to the needs of senior citizens for an independent living facility, this township was conceived and implemented along with the developer Shri Anil Pandhe. With 62 cottages (now 70)and other common facilities, its activities came to be enshrined in a separate Public Trust under the name of Dignity Lifestyle. As a trailblazing concept, it has stood the test of time and has inspired the mushrooming commercial growth of similar senior living homes.

Dignity on Wheels

In collaboration with the Lions Club of Bombay Host, in honour of its 50th year celebration, a landmark project of Dignity Foundation found approval. In April, we launched ‘Dignity on Wheels’ as an outreach programme to poor senior citizens living in all corners of Mumbai. The programme was designed to reach those people who cannot come to the Foundation’s office to avail of services. Inspector General Shri Javed Ahmed flagged off the first trip of the Bus that visited all 24 wards of Mumbai in a week’s time. The bus served the same poor locality thrice a year.

Collaboration as a Member of AARP Global Network

As a constituent member of this mega corporation of senior citizens of USA, Dignity Foundation got introduced to the global community in ageing. Over a successive period of 3 years, we got thoroughly integrated into successful global practices. Based upon which, Dignity Foundation developed its annual membership scheme to be launched in 2010.

2007-2009

Vishakhapatnam Chapter

– Inspired by other cities, a group of senior citizens came forward to start a Chapter in Vishakhapatnam, but it could not find its feet beyond three years.

Chai Masti Centre

 Chai Masti programms started as Hiravanti Mansukhlal Desai Lions Juhu Dignity Enrichment centre. The Trustee of Dignity Foundation, Shri Ashok Modi, made generous donations to fund the centre’s activities. Its popularity gave rise to 15 other centres across India. These centres are meant for Loneliness Mitigation, and are referred to as “Chai Masti” by its senior citizen members.

Today, Chai Masti Centres are thriving spaces for senior citizens to achieve healthy, active and productive ageing. Apart from physical centres, Chai Masti Centres are available in online and hybrid modes.

2010

Dignity Donor Privilege Programme

Annual Membership scheme launched as Dignity Donor Privilege Programme in a grand collaboration project with ICICI Foundation.

 

 

 

 

 

 

 

 

2011-2013

Dignity Retirement Expo

Sponsored by the State Bank of India, a two-day exhibition was held at Nehru Centre, Mumbai in September 2013 to offer productive ageing opportunities. Special events and workshops were also held.

2014

Walk for Dignity

In association with Saffola, a Walk for Dignity from Mumbai’s Marine Drive to Chowpatty beach was held on World Elders Day (October 1).

Integrated Social and Health Security for the Poor

2015

Jogeshwari Day Care Centre

With the support of Bank of America, a day care centre for senior citizens was started in the slum community at Jogeshwari in Mumbai. Members visit the centre for 6 to 8 hours, enjoy daily activities and eat the mid-day meals provided to them.

2016-2017

Ananda Yaan Programme

In association with the Rotary Club of Bombay, we started two Ananda Yaan centres in Mumbai – Byculla and E-Moses Road – to offer loneliness mitigation services to the needy senior citizens living in the neighbourhood. These centres run for two hours from Monday to Friday wherein members enjoy physical activities, arts & crafts, exercises, dance and many other sessions. In 2021, one more Ananda Yaan centre has been launched in Pune.

2018-2019

Skill Development Centres

Azim Premji Foundation adopts three Day Care Centres

By adopting three day care centres in Bengaluru, Chennai and Mumbai, Azim Premji Foundation enabled us to continue catering to over 100 needy senior citizens in each centre.

Dignity Masterclass

2020-2021

Covid-19 Relief (8000 Ration Kits Distributed)

In the wake of the sudden onset and long-lasting repercussions of the Covid-19 pandemic, Dignity Foundation found the need to urgently cater to indigent senior citizens, many of whom lost their source of livelihood and found it hard to afford even two meals a day. Monthly ration and Covid-19 essentials kits were mobilised and distributed to 8000 elderly across six cities of India.

Inaugurated Dementia Day Care Centre in Mumbai – We opened Mumbai’s only dementia day care centre in Mahim on September 21, 2021. This centre provides tender loving care and stimulation to the elderly living with dementia along with daily lunch, pick and drop service and various engagement and exposure activities.

Dignity Theatre – In April 2021, Dignity Theatre was launched to showcase the talent of senior citizens in organizing and executing online plays. Within one year, two successful seasons of Dignity Theatre and a special performance of ‘Pancha Tantra Tales’ were conducted.

1000 Ration & Sanitation Kits by HSCB – To combat the adverse effects of Covid-19 lockdown, esp for senior citizens with no reliable dependents, HSBC Bank pledged to support 1000 ration and sanitation kits, which includes monthly stock of food and covid-19 essentials, for indigent elders across India.

1995
Dignity Dialogue

Designed for ushering in productive living for senior citizens with relevant and relatable information, motivation and inspiration.

Our Awards