Speaking at the launch, Ms.
Shikha Sharma, Managing Director and CEO, ICICI
Prudential Life Insurance said, “While
financial independence is a key determinant
for a satisfying life post-retirement, it isn’t
the only factor that promises quality life at
that stage. While our strengths lie in providing
financial solutions in the retirement space,
Dignity Foundation provides a platform for senior
citizens to explore exciting opportunities to
keep them engaged. Through ActivAge, we will
enable senior citizens to lead a more active,
wholesome life and age productively.”
Dr. Sheilu Sreenivasan, Founder
President, Dignity Foundation, said: “It
is our privilege to partner with ICICI Prudential
Life Insurance and further champion the cause
of active aging. ActivAge will provide senior
citizens a larger forum to engage themselves
in productive activities, which will help senior
citizens lead a more fulfilling life after their
working years. The activities have been designed
to bring more senior citizens together on a
regular basis. Through ActivAge we hope to build
a larger community of active senior citizens,
who in-turn will help change the meaning of
post-retirement life in India.”
ActivAge programs include Chai
Masti, involving Dignitarians in various mind-stimulating
activities, Intergenerational Mela seeking to
increase interaction between grandparents and
their grandchildren, Suraksha Bandhan, an activity
that encourages school children to bond with
their grandparents and Voice of Dignity, a monthly
newspaper which would articulate their concerns
and learning on various issues.
Second
Careers
ICICI
Prudential Life and Dignity Foundation under
the aegis of ActivAge will launch www.dignitysecondcareers.org,
a first of its kind initiative that will offer
a unique opportunity for Dignitarians to pursue
careers post their retirement. The website has
been created keeping in mind that many retirees
seek either part-time or full time opportunities
in the corporate sector, as they are still active
and can contribute to the various functions
within the company. The second careers website
is the first step towards providing avenues
in this direction, to senior citizens.
ICICI Prudential
Life Insurance will provide a web interface,
where Dignitarians can upload their resumes.
These resumes can be accessed by both ICICI
Prudential Life and other prospective employers
who will offer the unique opportunity for Dignitarians
to explore second careers.
Volunteer
Programmes
Employees of ICICI Prudential Life will also
participate in volunteer programmes and productively
share their time and learnings with Dignitarians
in an interactive way. Volunteer programs designed
for ActivAge include Dignity Companionship program
- engaging in activities like reading or playing
cards, scrabble, Dignity Dementia Day Care Centre,
involving in creative pursuits like dance and
singing and Dignity Home Computer Training -
imparting computer training, surfing the net
or access email services.
The immediate
beneficiaries of ActivAge will be the over 50,000
members of Dignity Foundation across India.
However, senior citizens from across the country
can become members of Dignity Foundation and
benefit from ActivAge programs.
About
ICICI Prudential Life Insurance
ICICI Prudential Life Insurance Company is a
joint venture between ICICI Bank and Prudential
plc. It was one of the first players to commence
operations when the insurance industry was opened
to the private sector in 2000. For the first
quarter ended June 30, 2007, the company garnered
Rs. 987 crore of weighted retail + group new
business premiums and has underwritten over
5 million policies since inception. The company
has a network of over 700 offices, over 235,000
advisors; as well as 23 bank partners. It is
also the only life insurer in India to be assigned
AAA (Ind) credit rating from Fitch Ratings.
For the past six years, ICICI Prudential has
maintained its leading position amongst life
insurers in the country, with a wide range of
flexible products that meet the needs of the
Indian customer at every step in life. To know
more about the company, please visit www.iciciprulife.com.
About
Dignity Foundation
Dignity Foundation is a not for profit organization
which is very active in promoting the concept
of active ageing amongst senior citizens. Set
up in 1995, Dignity Foundation is present in
7 cities across the country and has close to
50,000 members pan-India. Membership in Dignity
Foundation entitles a senior citizen to take
part in a host of membership programs, all of
which promote the concept of Active Ageing.
The foundation was started by Dr Sheilu Sreenivasan.
For
further information, please contact:
Anuja
Sharma
Senior Manager, Corporate Communications
ICICI Prudential Life Insurance Company, Mumbai
Tel: (022) 40398387
Email: sharma.anuja@iciciprulife.com
Dr Sheilu Sreenivasan
Founder President
Dignity Foundation and
Dignity Lifestyle Trust
BMC School bldg, Topiwala Lane
Mumbai 400007
98677 27845: 23821057
dignity@vsnl.com
