NEWS RELEASE

First exclusive job portal for senior citizens in India launched

Log on to www.dignitysecondcareers.org for exciting second career opportunities

Chennai, August 2, 2008: ActivAge, a joint initiative between ICICI Prudential Life Insurance and Dignity Foundation, announced the launch of www.dignitysecondcareers.org, today. The first-of-its-kind job portal is dedicated to providing second career counseling and placement services exclusively for senior citizens. The portal was inaugurated by Ms. Shikha Sharma, Managing Director & CEO, ICICI Prudential Life and the chief guest for the program was Mr. M.V. Subbaiah, Former Chairman, Murugappa Group. Dr. Sheilu Sreenivasan, Founder President, Dignity Foundation, provided an overview of the portal to the gathering.

http://www.dignitysecondcareers.org, the country's first job portal exclusively meant for senior citizens, has been launched to encourage retirees and individuals in the fifty-plus segment, to lead a more holistic and active post-retirement life. This job portal will provide retirees a platform to explore opportunities that will enable them to continue to utilize their expertise and skills. Second career options are available for both part-time and full time jobs in the corporate sector as well as in the NGO segment.

On unveiling the job portal in Chennai, Ms. Shikha Sharma, Managing Director & CEO, ICICI Prudential Life, said, "We realize that financial independence is one of the key determinants for a satisfying life post-retirement. Therefore, in sync with our core proposition that life after retirement should be spent meaningfully, ICICI Prudential Life and Dignity Foundation under the aegis of ActivAge, will offer this unique opportunity for the senior citizens. The second careers job portal will bring together companies who are open to enrich and benefit from the rich experiences of the retired citizens, and senior citizens who are enthusiastic to pursue careers post their retirement. We are confident that through this website and our other initiatives, we will be able to popularize the concept of re-employment of senior citizens within the country"

Speaking at the launch, Dr. Sheilu Sreenivasan, Founder President, Dignity Foundation, said, "It is our privilege to provide second career opportunities to the senior citizens of the country. In our experience we have seen that there is a sizeable population of senior citizens who wish to put their expertise to good use and want to work again. Many retirees seek either part-time or full time opportunities in the corporate sector, as they are still active and can contribute to the various functions within a company. We recognized this need and have converted the second careers website into a full-fledged job portal to facilitate retirees from all over the country to go back into engagement in the corporate world."

The portal, www.dignitysecondcareers.org, has been designed to be a virtual platform which can be accessed by retirees and employers for preliminary skills-job fit assessment. Retirees from across the country as well as companies and social organisations can access the job portal to mutual advantage. Senior citizens can upload their resumes on www.dignitysecondcareers.org. These resumes can be accessed by both ICICI Prudential Life and other prospective employers who will offer the unique opportunity for senior citizens to explore second career options.

About Dignity Foundation
Dignity Foundation is a not for profit organization which is very active in promoting the concept of active ageing amongst senior citizens. Set up in 1995, Dignity Foundation is present in 7 cities across the country and has close to 50,000 members pan-India. Membership in Dignity Foundation entitles a senior citizen to take part in a host of membership programs, all of which promote the concept of Active Ageing. The foundation was started by Dr Sheilu Sreenivasan.

Dignity Foundation's Chennai chapter provides various social support options to senior citizens in Chennai. Started in January 2001, it has over 1000 members. Dignity Helpline, provides assistance to seniors in need and is highly visible all over the city. Other popular activities include, Dignity Dialogue which informs its members of the various activities undertaken by Dignity in that month and proficient professionals lead the intellectual dialogue, Chai Masti once in 15 days to provide relaxation and entertainment to seniors, Psychological Counselling to address the concerns on various issues faced by them, Intergenerational bonding in schools through Suraksha Bandhan. Currently, the foundation operates out of Chennai's most popular Old Age Home - Vishranti Nilayam.

About ActivAge
ActivAge, a joint initiative between ICICI Prudential Life Insurance Company, India's leading private life insurer and Dignity Foundation, an established organization dedicated to the cause of productive ageing was launched was on October 1, 2007. ActivAge has been designed as a platform that will work towards promoting and facilitating the concept of productive ageing amongst the senior citizens in India. It entails a comprehensive engagement program for the fifty-plus segment, involving them in activities that will help them lead a holistic post-retirement life. ActivAge provides senior citizens a larger forum to engage themselves in productive activities, which will help senior citizens lead a more fulfilling life after their working years. The activities have been designed to bring more senior citizens together on a regular basis.

For further information, please contact:
Anuja Sharma
Senior Manager, Corporate Communications
ICICI Prudential Life Insurance Company, Mumbai
Tel: (022) 66274 623
Email: sharma.anuja@iciciprulife.com

Issued on behalf of ICICI Prudential by:
Annapoorni
Adfactors Public Relations, Chennai
Tel: (044) 4265 5800