A B O U T U S
In April 1995 an organisation was set up to cater to the needs of the elderly, starting with the publication of the magazine Dignity Dialogue. In a year's time this organisation eventually grew to add services along with the magazine and came to be called Dignity Foundation. The Foundation is premised upon scientific developments in the fields of Geriatry and Gerontology. It offers structural opportunities to exercise the choice of how to live young in chronologically advancing years.
O b j e c t i v e s
Provide information to seniors through publishing, holding seminars and discussions.
Undertake various services for their support and welfare and enable them to live productive, meaningful and interesting lives, drawing upon their knowledge, skills and experience.
Construct a database to determine needs of senior citizens in India and devise ways to meet them.
Build awareness by dissemination of such data.
Institute services that cater to needs.
Mobilise senior citizens into an identity group.
Undertake advocacy with government and public welfare bodies.
M i l e s t o n e s
Documentation of views of seniors on productive agein
Case studies of elder abuse
Case histories of loneliness and depression
Attitudes on marriage and remarriage, housing, investments, second careers
In Research Database :
In Dissemination:
63 Practical Life Changing Tips @ Rs. 10/-
12 issues of Dignity Dialogue per year @ Rs. 30/- per issue
Grandma's Remedies @ Rs. 10/-
Yogasanas for Dignitarians @ Rs. 10/-
In Services :
The goals of the Foundation are two fold. One is to rid the minds of the senior citizens of the fear that age means decline and retirement means loneliness, isolation, loss of prestige and so on. The Foundation works assiduously to re-instil in the elderly minds the confidence that age and productivity are not mutually exclusive. It does this by utilising their experience and maturity in activities that serve the needs of the community. The other goal is achieved by attending to the needs of the elderly whose social support systems have weakened or are non-existent.
The philosophy of productive ageing propagated by Dignity Foundation has found practical acceptance in a very large measure in Mumbai city and other cities which have a clientele of magazine subscribers. In Mumbai alone over a thousand senior citizen volunteers participate actively in the services provided by the Foundation. The volunteers range in age from 50 to 85 years.
Dignity Foundation is registered as a society under the Societies Registration Act of 1860 and also as a Public Trust with the Charity Commissioner of Mumbai.
M a n a g e m e n t
The Foundation is managed by professionals in the field of Management, HRD, Social Work, Psychology, Sociology, Marketing, Editing and Printing and Finance.
The President of the Foundation is Dr. Sheilu Sreenivasan whose passion for the cause of senior citizens launched the organisation in 1995. She is an MA in Psychiatric Social Work from Madras University and took her Ph.D. in Mumbai University in Sociology. After a seven year period in research she joined the publishing firm, Macmillan India and became Corporate Manager in Bangalore. She then became Head of Publishing in Tata Institute of Social Sciences, Mumbai in 1987. She specialised abroad in academic publishing and has been the recipient of many awards from reputed organisations in India such as Rotary and Times of India for her social work.
Trustees of the Foundation
Mr. Ashok B. Modi
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Chartered Accountant and Trustee, Modi Trusts
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Mr. Gopal Srinivasan
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Executive Director, Guest Keen Williams, Formerly Executive President, Zuari Agro-chemical
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Mr. Arun Saha
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Executive Director, Infrastructure Leasing & Finance Services
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Mrs. Bhooma Bashyam
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Philanthropist & Social Worker. Former President of Madurai Branch of All India Womens Conference
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Dr. Sheilu Sreenivasan
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Social Worker; President, Dignity Foundation;Editor, Dignity Dialogue
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R.Sridhar
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Brand Consultant; Formerly President, O&M Direct
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F i n a n c e
Dignity Foundation is funded by subscriptions to the magazine Dignity Dialogue, fees for membership of the Foundation, donations from philanthropic organisations and individuals and sponsorships from banks and companies for specific projects.
The mobilisation of a financial corpus for the Foundation is the crucial need of the day. The nucleus of a corpus has been set up with the help of donations.The Central Government has given permission to the Foundation to receive donations from abroad under the Foreign Contributions (Regulation) Act. Many individuals have registered their support for the cause.
Dignity Foundation would appreciate financial support from all those who recognise the cause taken up by it. Donations to the Foundation enjoy the benefit of Section 80-G of the Indian Income Tax Act.
Dignity Network
Acceding to persistent demands from outside Mumbai, the Foundation has opened Chapters in Calcutta, Chennai, Jamshedpur.
Dignity Foundation, BMC School Building, Topiwala Lane, Opp. Lamington Road Police Station, Mumbai 400 007. India.
Telephone: 23898079 / 23841845 / 23814356 · Fax: 23898082 · Email: info@dignityfoundation.com
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